True Target Share - NFL Advanced Stats

What Is True Target Share?

True Target Share measures the percentage of a player’s routes that result in a target. This NFL player stat is an important NFL advanced stat for showing how often a player is looked to when running routes. A high true target share indicates a player who earns quarterback trust and is frequently involved in the passing game, while a low true target share might suggest a decoy role or limited separation from defenders. In NFL team stats, true target share can reveal offensive focal points, passing distribution patterns, and how defenses adjust to take away preferred options.