First Read Target Share - NFL Advanced Stats
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First Read Target Share measures the percentage of a player’s targets that occur as the quarterback’s first read. This NFL player stat is an important NFL advanced stat because it reflects how much trust and priority a player has within the offensive scheme. A high first read target share indicates a primary receiving role, while a lower one might suggest secondary or situational usage. In NFL team stats, this metric helps reveal passing game hierarchies and how quickly quarterbacks look to their top playmakers. It’s also useful for identifying receivers who command immediate attention from defenses and drive offensive production.
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