Target Share - NFL Advanced Stats
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Target Share measures the percentage of a team’s pass attempts directed at a player. This NFL player stat is a key NFL advanced stat for determining a player’s priority in the passing game. A high target share typically signals a go-to receiver or tight end who drives offensive production, while a lower share might indicate a complementary role. In NFL team stats, target share helps analyze offensive distribution, quarterback preferences, and how defensive game plans shift when covering top weapons. Over time, it’s a reliable indicator of sustained involvement.
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